Lisa Scattaregia, Business Advisory Board Member. Ms. Scattaregia founded First Impressions Marketing & Public Relations in October 1985, and is the company’s President and Senior Creative Director. Clients of this award-winning Seattle firm include Microsoft Corporation, Microsoft Press®, the Pike Place Market, and Boeing. Awards for Creative Excellence include American Corporate Identity, Best in the West, DESI, and the prestigious Communication Arts Annual.
Ms. Scattaregia graduated Cum Laude with a dual degree from Miami University of Ohio—a B.A. in International Studies and a B.S. in Secondary Education—and spent her junior year abroad teaching at the American Community School in Athens, Greece. Lisa’s professional experience is considerable. It begins at Westinghouse Corporation where she created films and formal presentations on the United States Energy Program as briefings for international diplomats, scientists, and corporate executives visiting the Hanford Research facilities. While at Westinghouse, she received the Young Career Woman of the Year award for Washington State.
Her career as a Brand Strategist started several years later in San Francisco for Dancer Fitzgerald Sample. She has also worked for Ogilvy & Mather, Cole & Weber, and Chiat/Day on demanding and dynamic accounts with annual advertising budgets in excess of $4 million. These accounts included Boeing, PACCAR International, Kenworth Truck Company, Pacific Northwest Bell, Alaska Airlines, Weyerhaeuser, and Boise Cascade.
From 1983-1985, Ms. Scattaregia was a corporate officer and Director of Marketing, Advertising and Public Relations for Sylvan Learning Corporation. She developed and implemented marketing and corporate communications strategies that took a regional company with only 41 franchises (operating mostly in the red) to an international organization of 217+ units (operating in the black) in just 18 months. She also piloted the highly successful public offering of the company on NASDAQ in July 1985. She was instrumental in obtaining extensive press coverage including feature articles in Newsweek, the New York Times, Time magazine, as well as appearances on The Today Show, Good Morning America, CNN, and the McNeil-Lehrer News Hour. Acquired in a hostile takeover shortly after it went public, Sylvan was subsequently sold and then resold in the late 1980s. However, as a result of solid marketing strategies and the nationwide exposure during Ms. Scattaregia’s tenure, the company continues to be recognized as the world leader in supplemental education programs.
A published author and photographer, Ms. Scattaregia founded the Northwest Women’s Creative Network and is also a member of Women in Communications. Ms. Scattaregia has taught marketing courses at Western Washington University, the School of Visual Concepts, and Bellevue Community College. She is multilingual (French, Chinese, Greek) and holds a government security clearance.
Lisa and her husband—an award-winning furniture designer and master craftsman—live near Seattle where they enjoy sailing on Puget Sound with their young son.